The website www.smashbros.com is operated by:
Nintendo Co., Ltd. (11-1 Hokotate-cho, Kamitoba, Minami-ku, Kyoto 601-8501, Japan. Representative Directors: Shuntaro Furukawa, Shigeru Miyamoto. Registration number: 1300-01-011420, email: service@nintendo.de)
If you have questions about this website, please contact us via our contact section at nintendo-europe.com/contact.
11.2021
This privacy policy covers the use of the website www.smashbros.com, operated by:
Nintendo Co., Ltd. (11-1 Hokotate-cho, Kamitoba, Minami-ku, Kyoto 601-8501, Japan) ("Nintendo", “we”, “us”).
Nintendo is the controller for the processing of your personal data in connection with this website as defined in the General Data Protection Regulation (Regulation (EU) 2016/679 from 27 April 2016; “GDPR”).
Nintendo respects the privacy rights of its online visitors and recognises the importance of protecting their personal data.
Certain information is transmitted to Nintendo’s servers by the internet browser of each online visitor when they access the website, including the date and time of access, names of requested files, the referral-webpage, the status (e.g. transaction completed), the internet browser and operation system used, the IP address of the device and the size of transmitted data.
Nintendo uses this information in order to set up the connection of your device with Nintendo servers and to enable you to use the website. The legal basis for this processing is the provision of the service you have requested (Art. 6 para. 1 (b) GDPR).
The information is further stored in connection logs for a limited period of time for the purpose of ensuring the security and proper functioning of the website.
The legal basis for this processing is Art. 6 para. 1 (f) GDPR. The legitimate interest Nintendo pursues is the protection of Nintendo’s systems.
You have the right to object, on grounds relating to your particular situation, at any time to such processing. To exercise this right you may at any time contact Nintendo using the contact details provided below.
Nintendo may also use the information for statistical purposes in an anonymised form.
Nintendo may place cookies on its website. Cookies are small files downloaded to your computer. Cookies help us to ensure the safety and smooth functionality of our website (strictly necessary security and session cookies) and to collect information about the preferences of our online visitors in order to make our online offers more attractive for our users (non-essential tracking cookies).
You can disable all cookies in your browser or set your browser to alert you when cookies are being sent. However, if you do disable cookies, you may not be able to use all functions of this website.
Google Analytics - With your consent, this website uses Google Analytics, a web analytics service provided by Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; “Google Ireland”). Google Analytics uses cookies to help Nintendo analyse how visitors use the website. The information generated by the cookie about the visitors' use of the website will generally be transmitted to and stored by Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google") on servers in the United States.
IP anonymisation has been activated on the website. The IP addresses of users from European Union member states, or from other states contracting to the Agreement on the European Economic Area, will be shortened. Only in exceptional cases will a complete IP address be transferred to a server by Google in the United States and shortened there. On behalf of Nintendo, Google Ireland will use this information for the purpose of evaluating the website for Nintendo, in order to compile reports on website activity, and to provide other services relating to website activity and internet usage for Nintendo.
Google Ireland / Google will not associate the IP address transferred in the context of Google Analytics with any other data held by Google Ireland or Google. For further information please visit https://support.google.com/analytics/answer/6004245?hl=en.
The legal basis for enabling Google Analytics is your consent (Art. 6 para. 1 (a) GDPR). Google Analytics will only be activated if you explicitly allow it. If you permitted the use of Google Analytics, you can disable Google Analytics at any time by updating the Cookie Settings on this website. Alternatively, Google Analytics can be deactivated by downloading and installing a browser plug-in through the following link: http://tools.google.com/dlpage/gaoptout?hl=en.
The legal basis for the subsequent processing of the data collected via Google Analytics such as usage, analysis and storage is Art. 6 para. 1 (f) GDPR. The legitimate interest Nintendo pursues is the improvement and optimisation of the website and the advertisement strategy for the benefit of the website visitors.
You have the right to object at any time to such processing. To exercise this right you may at any time download and install the aforementioned browser plug-in or you may at any time deactivate the use of non-essential cookies in the Cookie Settings on the website.
Google Ads Remarketing - With your consent, this website uses the Google Ads Remarketing technology which is a service from Google Ireland. Advertisements can be presented within the advertising network of Google / Google Ireland based on content which has previously been accessed on websites within the advertising network by visitors that are also using the Google Ads Remarketing feature. In particular, based on your prior use of the website we use Google Ads Remarketing to target our ads to you when you visit other websites, e.g. sites in Google’s / Google Ireland’s content network.
The legal basis for enabling Google Ads Remarketing is your consent (Art. 6 para. 1 (a) GDPR). We will only use Google Ads Remarketing if you explicitly allow it. If you permitted the use of Google Ads Remarketing, you can disable Google Ads Remarketing at any time by updating the Cookie Settings on the website. Alternatively, Google Ads Remarketing can be deactivated by updating the settings under http://www.google.com/settings/ads.
The legal basis for the subsequent processing of the personal data collected via the Google Ads Remarketing technology is Art. 6 para. 1 (f) GDPR. Nintendo has a legitimate interest in marketing purposes as it helps placing advertisements that have an increased relevance.
You have the right to object, on grounds relating to your particular situation, at any time to such processing. To exercise this right you may at any time deactivate the use of non-essential cookies in the Cookie Settings on the website.
When you access the website while logged into your Google account and when you have chosen to enable Google / Google Ireland to associate your browsing history with your Google account and to use such information to personalise advertisements, Google / Google Ireland associates information collected through Google Analytics to your Google account data. Google / Google Ireland will use the collected information for cross-device marketing issues. In particular, based on your use of the website on one device our advertisements can be targeted to you when you browse on another device. The data collected by Google / Google Ireland on the website about Google account users allow for Nintendo no conclusion as to the identity of any Google account user. You can find additional information about the collection and use of data by Google / Google Ireland under http://www.google.com/policies/privacy/.
Google account users can control their advertisement experience and modify their settings with respect to personalised advertisements at any time in their Google account settings.
Facebook tracking pixel - With your consent, the Facebook pixel with the remarketing function “Custom Audience” is used on this website. Nintendo of Europe GmbH (“Nintendo of Europe”), Goldsteinstrasse 235, 60528 Frankfurt am Main, Germany, is responsible for the usage of the Facebook pixel on this website and Nintendo does neither control the means nor the purposes of any data processing related to the Facebook pixel. The Facebook pixel is operated by Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland (“Facebook”).
The Facebook pixel with the remarketing function is used by Nintendo of Europe to target, based on visitors’ prior use of the website, advertisements to visitors of this website once they visit the social network Facebook ("Facebook Ads"). Through the Facebook pixel a direct connection to the Facebook servers is made when visitors visit this website. This will send the information to the Facebook server that a visitor visited this website, and Facebook will process this information and can assign this information to a visitor’s personal Facebook user account. The information collected by Facebook might also be transferred to recipients outside the European Economic Area. For more information on how Facebook collects, processes, and protects user privacy, please see the Facebook privacy policy at https://www.facebook.com/about/privacy.
The legal basis for the use of the Facebook pixel by Nintendo of Europe and for the subsequent processing of the personal data collected by the Facebook pixel for marketing purposes by Nintendo of Europe is your consent (Art. 6 para. 1 (a) GDPR). The Facebook pixel will only be activated if you explicitly allow it. If you permitted the use of the Facebook pixel, you can disable the Facebook pixel at any time by deactivating the use of non-essential cookies in the Cookie Settings on this website.
Registered Facebook users can also disable the "Custom Audience" remarketing feature in their Facebook account settings.
For information on the contact details of Nintendo of Europe’s data protection officer and for information on your rights you may have under GDPR vis-à-vis Nintendo of Europe, please see https://www.nintendo.co.uk/Legal-information/Website-Privacy-Policy/Website-Privacy-Policy-637785.html.
When you send an email or other communication to Nintendo, Nintendo may retain those communications in order to process your inquiries. Most email messages are deleted after they are responded to. In the event that Nintendo becomes legally obligated to disclose information obtained from users pursuant to legal or administrative process, Nintendo will take all reasonable steps to remove personal information from the data where possible.
The legal basis for this processing is the performance of the service you have requested (Art. 6 para. 1 (b) GDPR).
In compliance with applicable data protection requirements, Nintendo may use third-party data processors and may share your information with such third-party data processors acting on Nintendo’s behalf to provide services in connection with the website. Where such third-party processors are located outside the European Union respectively the European Economic Area, such third-party processors are either located in a third country where the European Commission has decided that this country ensures an adequate level or appropriate safeguards for an adequate level of data protection are provided for by standard data protection clauses that have been adopted by the European Commission and that have been entered into between Nintendo and the third-party data processor.
Nintendo will only store your information as long as necessary to fulfil the purposes for which the information is collected and processed or – where the applicable law provides for longer storage and retention period – for the storage and retention period required by law. After that your personal data will be deleted.
In particular:
In particular, but without limitation, you may have the following rights under GDPR:
If you have any questions about this Privacy Policy and Nintendo’s data processing activities or if you want to exercise any of your rights under GDPR, please contact:
Nintendo’s European representative: Nintendo of Europe GmbH, Attn.: Legal Department, Goldsteinstrasse 235, 60528 Frankfurt am Main, Germany, or via our contact section at nintendo-europe.com/contact.
Nintendo’s data protection officer: Nintendo Co., Ltd., Attn.: Data Protection Officer, 11-1 Hokotate-cho, Kamitoba, Minami-ku, Kyoto, 601-8501, Japan, email: dataprotectionofficer@nintendo.co.jp.